Becoming Jane:
The Evolution of Dr. Jane Goodall

Role: Senior Graphic Designer / Exhibitions Designer
Primary Client: Jane Goodall Institute, National Geographic Society.
Key Demographic: General Public. Content to be particularly accessible and tailored for children (late elementary-middle school age).
Total Cost of Project: $1,500,000

Jane Goodall is a world-renowned primatologist, conservationist, and activist known throughout the world for her groundbreaking work with chimpanzees in Gombe National Park.

The National Geographic Museum was tasked with developing an exhibition not only showcasing her incredible work, but her journey starting off as a young scientist who eventually transitioned into a cherished animal rights advocate, championing wildlife conservation and better treatment for all. The National Geographic Museum wanted to portray an authentic story of her life, her influences, and who she is today, while at the same time, showcasing previously untold stories.

The images below are a few samples of my graphic design work. These pieces were developed in collaboration with our three-dimensional exhibition designers, and were built by in-house fabricators.